One of our main activities is the software design and development. In this way we are able to provide complete software implementation process, starting with design and development, quality testing, deployment, contiguous upgrades and enhancements.
Our software engineers have gained profound experience and proven background in all synchronous SW development tools for smart devices.
There is always a team of professionals who can contribute in the right choice of the appropriate solution analyzing functional, technical, operational, and financial requirements.

SMARTS adopts a suite of technology developments that are occurring in core and access network architecture environments and are facilitating the development of innovative applications. Its focus is on the inherent NGN properties of:

• connectivity (always-on communications)
• collaboration (sharing and centralising resources and capabilities)
• distributive networking (aggregation of disparate resources and capabilities)
• Digital Marketing Services

In a modern world, IT is the major factor for enhancing business competiveness. In these rapid changes, companies which want to remain efficient and competitive, need to replace restrictive legacy technologies with collaborative and innovative–based systems that can seamlessly integrate among them –based on synchronous technological approach - and utilize existing stored data. SMARTS’ horizontal and vertical solutions help public and private sector to modernize the way that they do business. Our consulting team works closely with the customer to formulate improved company’s IT system.
We specialize in short-term strategic reviews making recommendations to improve overall digital marketing or Ecommerce effectiveness. Alternatively our consultants advise on specific marketing channels such as search, email or social media marketing or improving conversion of your Internet projects. Recent work include:

• Digital strategy review and recommendations
• SEO audit and recommendations
• Review of Google AdWords effectiveness
• Social media and content strategy
• Email marketing contact strategies
• Conversion rate optimization for Ecommerce and other sites
• Setup of customized business tracking in Google Analytics

We know what it's like at the coal-face, we've been there, and we want you to get what you need as easily and quickly as possible, we want you to be happy.
Our team of SMARTS consultants has an established methodology to consulting on E-marketing developed over last years of practical Internet marketing experience for all types of organization.
Our approach is:

• Effects-oriented. We prioritize all recommendations with you according to their potential value and ease of implementation, so you can focus on implementing the quick wins initially, but will have a roadmap of future strategic priorities.
• Content-focused. Our team-experts in data analysis, can identify quick wins based on insights from a range of specialist digital marketing sources including market analysis, customer data, campaign data and web analytics.
• Integrated. To help define an integrated communications approach our expertise spans all areas of digital marketing from strategy development through to detailed knowledge of best practice in the most important tactics including search engine marketing, social media email marketing, web site design and web analytics.

We aim to offer value added services through a new consolidated and innovative mediation platform. SMARTS has extensive experience in delivering IT integration projects in the mobile apps sector, which is particularly important if a mediation initiative is to deliver its expected benefits. In addition, vendors are constantly releasing new applications for value-added services, while different switch manufacturers use different data formats. Integrating different platforms and a variety of legacy, green-field and acquired operations is not a job for the faint-hearted. But it is the type of task that SMARTS relishes.

Mobile marketing can provide to customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner it consists of "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. Specifically :

• SMS and MMS marketing
• Push Notification
• App-based and In-game mobile
• Mobile web
• QR codes
• Bluetooth
• Proximity systems
• Location based services
• User-controlled media

We are making use of all synchronous and effective approaches for content promotion. It’s no wonder, that content distribution networks are growing more and more popular among inbound marketers interested in better audience targeting and publishers wanting to increase page views. We are taking effort on content distributions via various ways, eg:

• Digital publishing platforms and Content marketing platforms
• Local content (like Chamber of Commerce)
• Digital influencers and Talent networks
• Social news
• Customer brand advocates
• Sponsored updates
• Native advertising and advertorials